It is an act of communicating and delivering the meaningful and focused messages pertaining to the brand to the stakeholders. It encompasses the mixed use of traditional media channels such as newspapers and television with the strategic amalgamation of contemporary media such as social media platforms, content marketing, blogs, and digital marketing that works as an integrated approach to enlighten the customers and other stakeholders about the latest developments about the brand.
STRATEGY AND PLANNING
Our digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels.
These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business
Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. Many people define social media as apps on their smartphone or tablet, but the truth is, this communication tool started with computers. This misconception stems from the fact that most social media users access their tools via apps.
MEDIA PLANNING & BUYING
Media planning is an important component of the promotional strategy formulation.
Selection of appropriate media is important not only to reach the desired target audience but also to ensure best utilization of promotional expenditure.The media plan the goal of the media plan is to find a combination of media that will enable the marketer to communicate the message in the most effective manner possible at minimum cost.
Search marketing refers to the methods of gaining traffic and visibility from search engines when internet users search for terms related to your business. Search engine marketing strategies typically encompass using organic search techniques (SEO) and paid methods, like pay-per-click ads (PPC).
Search Engine Optimization is focused on improving your website to increase its organic ranking in search engines when people search for a specific keyword.
Web development broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting and network security configuration, among other tasks.
Web development is also known as website development.