The world of marketing, sales, and lead generation has plenty of jargon, Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural.
It’s online advertising on Google’s search network or sites connected to it.The goal is to bring in new customers to buy your products or services based on search queries conducted by actual people
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The main reason big brands spend so much money on digital advertising is that it effectively reaches the most people within a target market compared to other media
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