Essentially, digital political marketing, as its name suggests, is a way to apply digital marketing techniques in the field of politics, with diverse objectives such as becoming known as a candidate, improving personal image, disseminating information on the works you have done while you occupied a political post and your intentions for asking for people’s confidence and vote.
The latest algorithm update reduces the number of posts from business pages, publishers and news sites in a user’s newsfeed. Instead, content that is sparking engagement and conversation from people’s Facebook connections will be prioritized.
Google recently release this 4 (User-focused reporting,User Explorer,Audience reporting,Conversion Probability) new functions to offer more user centric insights. The upcoming new tool allows marketer to view the lifetime data metrics also dimensions at the user level.The User data can be further analyzed in other reports such as Active Users, Cohort Analysis and Lifetime Value.