5 Things You Didn't Know About Modern SEO
There’s nothing new about the term Search Engine Optimisation (SEO), but there are certainly new and more effective ways of applying it. Simply using keywords in the body of your text isn’t going to cut it in today’s day and age. Read on for five SEO tip you probably didn’t know you needed to start using. Sample topics: LSI keywords, local SEO, mobile-friendly content, social media SEO,etc.
Viral content isn’t as valuable as you think.
Even with millions of pieces of content published every day, unique content stands out. Viral content is incredibly rare, and usually random. You aren’t going to be able to predict what will capture the attention of the people of the interwebs, and devoting resources to create the next big thing is probably not the best use of your SEO dollars.
Duplicate content can hurt your SEO, but not always.
Speaking of how black hat status changes over time, duplicate content isn’t as bad as it once was. As long as you use canonical tags when you republish content on your site, duplicate content isn’t as devastating for your ranking as you might imagine.
You should still report sites using your content without permission, but there is less need to worry about Google consequences.
Incoming links are not always good SEO.
Incoming links are awesome and a great way to boost your ranking, right? Yes, mostly. Except when the place that is linking to you has some sort of authority issue.
Questionable domains and sites unrelated to your industry can hurt your rank. Quality is far more important than quantity.
You must be mobile friendly.
Have you recently looked around at a restaurant, doctor’s office, library, baseball game, or anywhere else humans gather? If you weren’t looking at your own mobile device and did happen to glance around, you would have noticed most people focused on their phones instead of talking to the other people around them. We won’t analyze what this means for society as a whole, but you do need to think about what it means for your website. If your site is not mobile friendly, and you won’t rank in mobile search results. All those people using Google on their phones won’t see your site
Everything must be relevant.
The SEO points out that everything you write or code on your website must be related to your website’s focus, or at least to the focus of the web page. Image descriptions, HTML tags, title, sub headers, and other page attributions should all be semantically related to the purpose of your website or the page itself.